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About Us

Alpha Watch & Jewellery, a renowned watch and jewelry brand registered in Hong Kong, has swiftly established a premium image in the industry, driven by our passion and professional insight into watch craftsmanship. Now, we are officially expanding into the Singapore market, establishing a branch office dedicated to selling our own designed and developed branded watches and exclusive accessories. With our original spirit and exquisite craftsmanship, we aim to bring a fresh fashion experience to customers in Southeast Asia.

 

The Singapore branch will continue to uphold the core values of "customer-oriented and guaranteed authentic" established by the Hong Kong headquarters, but will focus its business scope entirely on our new private label watches and complementary products. We strive to create timepiece works that combine trendy sensibility with practical functionality. Each product undergoes rigorous quality inspection and is accompanied by comprehensive after-sales consultation, ensuring customers can purchase with peace of mind.

 

We will present our own brand's design aesthetics in a minimalist and modern style. Leveraging our precise grasp of market trends and the trusting relationships we have established with our customers, Alpha Watch & Jewellery aspires to become a trusted original brand partner for watch enthusiasts in Singapore.