ALPHA WATCH DISTRIBUTORS PTE. LTD. understands the importance of your personal information and is committed to protecting the security and confidentiality of your personal data.
We use your data to provide and improve our services. By using this Site, you agree to the collection and use of information in accordance with this Policy. Unless otherwise defined in this Privacy Policy, terms used herein have the same meanings as in our Terms of Service.
1.1 Our goal is to make your experience on this Site – whether for product enquiries or newsletter subscriptions – safer, more convenient, and worry‑free.
1.2 Through SSL (Secure Sockets Layer) data transmission, your personal data is protected during transfer. This encryption mechanism fully secures your personal information (such as name, email address, and phone number) against unauthorised interception over the internet.
1.3 Your personal data will be kept confidential. We will not provide your contact information to third parties except as necessary for our business operations. We may engage certain third‑party service providers to perform important functions on our behalf, such as sending emails or managing subscription systems. These providers have access to the personal data required to perform their duties, but they may not use it for any other purposes.
2.1 When you visit this Site, our web servers temporarily record technical details about the device used to access our Site, such as browser type, operating system, and device settings. We also record your IP address and, if you access our Site via a mobile device, your device's UDID. In addition, our web servers collect certain data that your browser automatically transmits, including:
The name of your internet service provider
The web page from which you visited this Site
The date and time of your visit
2.2 When you subscribe to our newsletter, we may collect your name, contact details, and gender if you choose to provide them.
2.3 When you submit content through our enquiry form, we store your contact information in order to follow up and respond to your questions.
2.4 When you contact our customer service team, we may keep a record of the communication to track your enquiry and better address your needs.
2.5 You must be at least 18 years old to subscribe to our emails and/or use the enquiry services on this Site. This Site is not intended for children, and we do not knowingly collect personal data from individuals under the age of 18.
3.1 We use your data to enable you to access this Site and to compile anonymised usage statistics based on automatically transmitted data (see Section 2.1), which helps us monitor Site usage and tailor it to your needs. In addition, we collect personal data for the following purposes:
To respond to questions submitted through our enquiry form
To send you the newsletters you have subscribed to
To manage and respond to any enquiries or complaints received by our customer service team
To improve and maintain this Site and monitor its usage
For market research, e.g., we may contact you for feedback on our products
To send you marketing communications (only with your prior consent)
For security purposes, to investigate fraud, and to protect ourselves and third parties where necessary
To comply with our legal and regulatory obligations
If necessary, to enforce our third‑party rights
3.2 We process your personal data on the following legal bases under data protection laws:
Because we have obtained your consent (e.g., when you contact us via the enquiry form, or when you agree to receive marketing communications from us)
Because it is in our legitimate interest as a service provider to maintain and improve our services. We continually seek to better understand our visitors in order to offer the best products and customer experience. We use your data to personalise the content you see on this Site and to make our offerings more relevant to your interests and needs.
We may disclose personal data in the following circumstances:
With other companies that help us operate this Site (sharing necessary information)
With our service providers, such as email delivery platforms, who perform work on our behalf
With our professional and legal advisors
For fraud prevention and detection purposes with third parties
In response to law enforcement or governmental agencies, e.g., reporting fraud or complying with lawful requests
If we sell any business assets, we may disclose personal data to potential buyers, in which case we will make reasonable efforts to ensure the buyer is bound by the terms of this Privacy Policy
Otherwise, we will first obtain your consent or where we are legally permitted to do so
To ensure the proper functioning of our services, we store small data files called cookies on your computer or mobile device. Cookies typically contain an identifier, site name, and some numbers and characters. They allow the Site to remember your preferences. We do not use cookies for any purposes other than those described in this Policy. You can manage or delete cookies according to your preferences. Most web browsers allow you to block cookies, but if you do so, you may need to adjust your user settings each time you visit the Site.
We will retain your personal data only for as long as necessary to fulfil the purposes set out above, and the retention period may vary depending on your interaction with us. For example, if you submit an enquiry to us, we will keep your contact records during the handling of the enquiry and for a reasonable period thereafter for follow‑up or to address any potential issues. When we no longer need to retain your data, we will delete it. Please note that when you unsubscribe from our marketing communications, we will retain your email address on a suppression list to ensure we do not send you marketing emails in the future.
7.1 You have the following rights regarding your personal data:
To access your data and receive information about its processing
To rectify and/or complete your data
To erase your data
To restrict our processing of your data
To receive your data in a portable format
To object to our processing of your data
To withdraw your consent to our use of your data where you have given consent on a legal basis (e.g., subscription to marketing emails)
If you wish to exercise any of these rights, or if you have any questions about the data we hold about you or our use of it, you may contact us at any time. Please note that providing such personal data may be necessary for using the enquiry or subscription services.
7.2 If you request deletion of your data, it will be removed from our systems promptly, unless we are obliged to retain it for statutory retention periods. In such cases, we will ensure that your data is not used for any other purposes. Before granting access or allowing updates and/or deletions, we may take reasonable steps to verify your identity.
7.3 For subscriptions and marketing emails, we follow an opt‑in/opt‑out policy. If you wish to opt out of receiving emails from us, please click the unsubscribe link included in each email. Please note that we may still contact you occasionally with service‑related information (e.g., confirmations regarding your subscription or enquiry, and information about your legal rights).
7.4 We will process any request in accordance with your rights under applicable law. However, please note that these rights are subject to various limitations, and there may be situations where we are unable to fulfil your request. We hope to resolve any complaints you may have, but you also have the right to contact your local data protection supervisory authority.
Our Site contains links to websites operated by third‑party providers. This Privacy Policy does not apply to the collection, processing, or use of personal data by such third parties. Please note that we cannot accept any responsibility for the content of third‑party websites or their compliance with data protection requirements. We therefore recommend that you consult their respective data protection guidelines.
We may change this Privacy Policy from time to time. We will post any changes so that you are aware of what information we collect, how we use it, and under what circumstances we may disclose it. If we plan to use your data for a new purpose, we will update our Privacy Policy before commencing any new processing and notify you of the changes.
If you have any questions regarding the privacy and security of your personal data, or if you wish to update or delete your data, please contact us.